Why can an insignificant point of difference lead to new-product failure?

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Why can an “insignificant point of difference” lead to new-product failure?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 16, 2024 04:00 AM

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Why can an insignificant point of difference lead to new-product failure?

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The new product must have superior characteristics ...View the full answer

Marketing

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