Repeat the example in Table 17-2 , but include a fourth criterion (in addition to Fit, Reward, and Risk): Public Image of Project (4 = high, 0 = none). Assume the projects are rated on Public Image (numbers in parentheses are ranking on list)

as shown on the following table:

• Include this ranking with the rankings for Strategic Fit, Reward, and Risk;
recompute the Ranking Scores for the projects based on all four criteria.

Project Public Image Project Metis 0 (5) Project Adrastea 1 (4) Project Thebe 4 (1) Project 10 3 (2) Project Europa 4 (1) Project Ganymede 2 (3) Project Callisto 3 (2)