Devise a simple coding system to do a content analysis of print advertisements in popular magazines. Begin

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Devise a simple coding system to do a content analysis of print advertisements in popular magazines. Begin by examining the ads to choose the content dimensions you wish to use (e.g., gender). Apply the system to an issue of a magazine and describe your findings.

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Methods in Behavioral Research

ISBN: 978-0078035159

11th Edition

Authors: Paul C. Cozby, Scott C. Bates

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