Limited-time offers are a powerful marketing tool. Good ones are billed as the best ever, create a
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Limited-time offers are a powerful marketing tool. Good ones are billed as the "best ever," create a sense of urgency (for example, "while supplies last"), provide incentives (for example, free shipping or gifts) for purchases exceeding a certain amount, and focus on how much the customer is saving as opposed to spending. Why do firms use limited-time offers?
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A limitedtime offer allows a firm to maximize its profit by pric...View the full answer
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