Many online subscription services have automatic renewal policies, in which they will automatically bill you for another

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Many online subscription services have “automatic renewal” policies, in which they will automatically bill you for another year’s subscription when your current one runs out. Why is this default rule a savvy business strategy on the part of the online company?

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Microeconomics

ISBN: 978-1259813337

2nd edition

Authors: Dean S. Karlan, Jonathan J. Morduch

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