If the exchange rate between the pound and the dollar changes from 1.45 = $1 to 1.30

Question:

If the exchange rate between the pound and the dollar changes from £1.45 = $1 to £1.30 = $1, is this good news for British firms such as Brompton Bicycle? Is it good news for U.S. consumers? Is it good news for U.S. firms that export to the United Kingdom? Is it good news for British consumers?

Exchange Rate
The value of one currency for the purpose of conversion to another. Exchange Rate means on any day, for purposes of determining the Dollar Equivalent of any currency other than Dollars, the rate at which such currency may be exchanged into Dollars...