Estimate the value of a loyal customer of a loyal Volvo automobile owner? Assume the contribution margin

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Estimate the value of a loyal customer of a loyal Volvo automobile owner? Assume the contribution margin is 0.32, the purchase price is $70,000, the repurchase frequency is every four years, and the customer defection rate is 30 percent.

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Operations And Supply Chain Management

ISBN: 9780357131695

2nd Edition

Authors: David A. Collier, James R. Evans

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Question Posted: Feb 10, 2023 05:44 AM

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Estimate the value of a loyal customer of a loyal Volvo automobile owner? Assume the contribution margin

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Operations And Supply Chain Management

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