Managing Football: An International Perspective 1st Edition Sean Hamil, Simon Chadwick - Solutions

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Assess the prospects for the future development of Asian football?
What are the advantages and disadvantages of the three Asian nations Korea, China, and Japan operating an integrated league?
What might be an effective strategy to develop the football industry in Korea?
What problems do you think the Korean football industry has?
Compared to other countries, what are the unique characteristics of Korean football and the K-League?
Discuss the potential impact on the Mexican football industry of developments in technology.
Discuss the main challenges faced by the Mexican football industry and suggest ways in which they can be overcome.
Outline the current structure of domestic leagues in Mexico and discuss the potential merits and disadvantages both from a club’s perspective and from the perspective of the TV companies of changing to a ‘‘European style’’ season in which each team plays each other twice and three teams
What kind of advice would you give to the minor leagues?
What is the effect of an open labour market in a closed product market for Belgian, Dutch, and the other leagues in the EU?
What would be the effect of a so-called Euroleague on Belgium and the Netherlands?
Compare the dynamics of the top positions in the Belgian and Dutch leagues with those in Germany and England. Is there a difference, and if so, why?
Find examples of foreign-born players that used Belgium and the Netherlands as a stepping stone.
Explain the impact of the Bosman rule on average-sized leagues such as the Netherlands and Belgium.
The hosting of the 2010 FIFAWorld Cup is viewed as a unique opportunity to enhance the international profile of the country and act as a catalyst for economic development. Critically examine the impacts and challenges associated with South Africa hosting the 2010 FIFAWorld Cup.
What are the key challenges facing the management of football in South Africa?
Outline the conditions under which football emerged as a major sport in South Africa, and detail the key historical phases to the game’s development. How does the historical context of football development relate to the current position and nature of football in South Africa?
How can Chinese women’s football attract more sponsorship?
How do European clubs try to make money in China?
Theformer French presidentCharles deGaulle once described the country of Brazil as a ‘‘country of great potential, and always will be.’’ Why should his words serve as a warning to football clubs trying to do business in China?
How would you compare the strategic construction of the brand in MLS compared to other sport brands in the US or other football teams in the rest of the world?
In addition to grassroots marketing programmes, soccer-dedicated stadia and international partnerships, discuss other marketing actions that may differentiate the MLS teams from other professional soccer teams in the world.
How would you describe the MLS fans? How homogeneous is this market? Investigate how individual teams try to reach each of their individual segments.
What are the structural elements of the MLS that favour/ help individual teams to develop their marketing strategies? Provide examples.
Gaze into your crystal ball, and use your knowledge of football and other sports within Australia and globally. How do you think the men’s game in Australia will look in ten years time? The women’s game? How will they be different?
The women’s game in Australia is relatively young. Given your reading of other chapters within this book, what lessons can be gleaned from other nations as the game in Australia develops and grows?
Australia is considering bidding for the FIFAWorld Cup in 2018. What are the major hurdles to be overcome if this were to take place? Think locally, regionally and globally.
Have other emerging or established football nations undertaken similar reviews to the Crawford Report and if so, what have the outcomes been?Have other sports attempted such undertakings?
Do you think the current structure of football in Australia would have been achieved without the intervention in the form of the Crawford Report?
Where do you see the competitive advantages and disadvantages of German football in comparison to other countries?
What are the most important income streams for German Bundesliga clubs?
Would you agree with the statement that the German national team is more important for German football fans than the Bundesliga?
Which events would you consider to be the most important milestones in German football?
Would French clubs benefit from taking ownership of their stadia?
Is French football too heavily reliant on TV income?
Is the fact that French football is so heavily regulated a help or a hindrance to the competitiveness of French clubs in European football?
How can the three markets – consumer, business and public – of the football organization be managed in a genuinely synergetic way?
Do you think that the Italian clubs will be able to manage the new challenges presented by the increasingly complex football industry?
What is your opinion about the policy adopted by the Italian football governing bodies concerning the sales of broadcast rights and the related revenue distribution system? Is this system more beneficial to the top clubs or to the average performing clubs?
Considering the failure of the candidature to host the UEFA Euro2012, do you think that the Italian football movement will still be able to fill the stadia gap? Why?
What is your opinion about the future of Juventus F.C.? Will the club be able to be successful again at the top European level? Do you agree with the new strategy?
Do you think that there is a good balance between the Italian football reputation and the economic results of the Italian clubs? If yes, why? If not, why not?
What differences can you think of between managing a club as a brand and managing a club as a sporting entity?
Bearing in mind the opinions of the management of Real Madrid and Barcelona, where are the European leagues heading? What might happen to them in the future?
How can the ownership of the stadia affect the clubs’ management?
In the financial results of a First Division club, which is the most significant expense? Are there differences among different clubs?
What is the competitive balance of the Spanish League? Make a comparison with the other major European Leagues.
Why does it make sense to call football in Spain a ‘‘social phenomenon’’?
What exemptions to current law should be allowed under a principle of the ‘‘specificity’’’ of sport?
Is it right that sports broadcasters should not be allowed to control their supply chains, as in other industries, by buying football clubs?
The organisational structure of many English clubs might be argued to be dysfunctional. What organisational structure would best meet the needs of the various stakeholders in the game?
The present cashflows within the sector lead to money passing out of‘‘the game’’ and into the pockets of players, agents and, at least in theory, club owners. How might this be stopped without invoking ‘‘restraint of trade’’ among players and potential breaches of European
England was the first nation to embrace commercialisation fully at the highest levels of the football sector of its sport industry. Is this a claim to fame or a claim to infamy?
Many modern stadia are now being built away from central community locations. What are the advantages and disadvantages associated with a stadium located on the city fringes as opposed to one located in the centre of a city?
Modern football stadia must do a lot more than host a biweekly match to maximise returns. What activities and services would you recommend be incorporated into a modern, medium-size stadium located near a major residential precinct?
What are the advantages and disadvantages of having a commercial organisation sponsor the naming rights to a stadium?
Should rules for the regulation of football clubs be harmonised across Europe?
What form of ownership is appropriate to running a football club? Why?
Is there a trade-off between financial stability and the attractiveness of league competition?
Why are motivating factors important in the HRM and performance link?
What areas can be suggested for further development in both HRM theory and practice as applied to the sport sector?
How can sports organisations ensure that what they do is based on evidence?
Should the human resource management role within sports organisations be combined with another functional role such as finance?Why or why not?
Should professional football team managers be subjected to the same recruitment and selection practices as other managers appointed to business organisations? Why or why not?
Should the same human resource management practices be applied to both volunteer and paid staff? Why or why not?
What are the unique characteristics of applying HRM to sport?
Why is human resource management important for the effective management of sport organisations?
To what extent is it possible to get the ‘‘right products to the right places at the right times’’ all the time?'
For a football match of which you have knowledge, list the elements that need to supplied logistically to ensure its occurrence.
What are the financial implications and broader implications of costsaving by reducing or eliminating (1) youth academies, (2) women’s teams, and (3) scouting staff? Consider both the short-term and longterm implications.
Do you think that for each club there is a ‘‘natural’’ tier that is determined by the size of their fanbase to play in?
Is the ‘‘bubble finally going to burst’’ in the postcommercialised era of English football because it is financially unsustainable?
Should clubs in, for example, the Blue Square Premier League of the Football Conference consider reverting to semiprofessional or even amateur squads?
Do you consider entering Administration to be a valid business tactic?
To what extent is it possible to maintain a balance between the playing needs and the financial resources of a football club?
Discuss the consequences that an increase in ambush marketing could have for FIFA and its corporate sponsors?
What ethical concerns are raised by the relationship between Nike and CBF?
Identify the benefits that corporate sponsorship may bring to football.
Explain why corporations would want to be involved in the sponsorship of football.
How can corporate policies in the football business be designed to contribute to global environment protection?
What are the advantages and disadvantages of developing the arena?
Why is there a need for stakeholder-analysis and sponsor evaluation?
What are the difficulties and spillover effects that football managers have to take into consideration before they develop future international concepts for generating revenue?
What are additional sources of value creation of an international collaboration?
What is the special challenge for football clubs to create new markets across national borders?
Why do football clubs engage, even abroad, in local social projects?
What role do top stars play when they play friendlies abroad?
What is the appropriate strategy for football clubs to gain competitive advantage in order to make a profit out of their Asia tours?
How is the fan regulated at sporting stadiums?
What trends can you identify in terms of how sport has been regulated historically?
Should sportsmen and sportswomen face criminal action for events that occur on the field of play? What alternatives might there be to suing a player for a career-ending injury?
After reading this chapter, do you have a deeper understanding of what underpins sports public relations and sports media relations?
What is media relations, and how does this differ to public relations?
How would you define sports public relations, and how do you think it contributes to contemporary sports business?
What are the purposes and objectives of integrating new media into the football enterprise?Would these be the same at all levels of competition?What would the differences be, if any?
The development and integration of new media into a football enterprise can be a daunting experience for football managers, even at the professional level. What kind of new media projects might be appropriate for a lower division or even a local football club?
Can a member-owned model such as a supporter trust be successful on the pitch?
Is one particular model of ownership more appropriate for a football club?
What are the benefits and disadvantages of the different models of ownership in the English football industry?
Over the next five years, what do you think will be the three biggest challenges facing managers working in football, and how do you think they should respond to these challenges?

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