A Canadian consulting firm is planning to expand globally by opening a new office in one of four countries: Germany, Italy, Spain, or Greece. The chief partner entrusted with the decision, L. Wayne Shell, has identified eight key success factors that he views as essential for the success of any consultancy. He used a rating system of 1 (least desirable country) to 5 (most desirable) to evaluate each factor.

a) Which country should be selected for the new office?
b) If Spain€™s score were lowered in the stability of government factor to a 4, how would its overall score change? On this factor, at what score for Spain would the rankings change?

Transcribed Image Text:

Candidate Country Ratings Key Success Factors Weight Germany Italy Spain Greece Level of education Number of 0.05 5 5 5 2 consultants National 0.05 4 1 literacy rate Political aspects Stability of 0.2 5 5 5 government Product 0.2 3 liability laws 0.2 Environmental 1 4. 3. regulations Social and cultural aspects Similarity in language 0.1 4 1 1 Acceptability of consultants 0.1 1 4. Economic factors 1 0.1 Incentives 3 5 2. 2. 2. 2. 4) 2.