A market research analyst used multiple regression analysis to determine the impact of price and promotion on
Question:
1. State the multiple regression equation for this problem.
2. Interpret the meaning of the coefficients of price and promotion in the Excel output.
3. Forecast the value of the sales during a month if the price of a box of the new cereal is US$3.29 and the monthly promotional expenditure is US$600.
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Related Book For
Operations Management Managing Global Supply Chains
ISBN: 978-1506302935
1st edition
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
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