Question: 4. A national restaurant chain has just opened a sit-down location at Chicagos OHare International Airport. Next to the sit-down location, it has also established
4. A national restaurant chain has just opened a sit-down location at Chicagos OHare International Airport. Next to the sit-down location, it has also established a to-go section where travelers can purchase pre-made sandwiches and salads, as well as drinks and snacks. Which dimension of the customer utility function is particularly emphasized with the to-go section?
| a. | Performance |
| b. | Fit |
| c. | Price |
| d. | Timing |
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