Question: Evaluate the changes being tested in the brand defining store that are described in more detail in the following articles: https://retailwire.com/discussion/can-j-c-penney-reinvent-itself-with-its-offbeat-lab-store/ https://www.retailtouchpoints.com/features/news-briefs/jcpenney-tests-in-store-beauty-services-wellness-classes-at-texas-flagship-store

Evaluate the changes being tested in the “brand defining” store that are described in more detail in the following articles:
https://retailwire.com/discussion/can-j-c-penney-reinvent-itself-with-its-offbeat-lab-store/
https://www.retailtouchpoints.com/features/news-briefs/jcpenney-tests-in-store-beauty-services-wellness-classes-at-texas-flagship-store

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