Suppose you were recently hired by the adidas Group (Herzogenaurach, Germany) to help the firm address its
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Suppose you were recently hired by the adidas Group (Herzogenaurach, Germany) to help the firm address its triplebottom line. Research adidas at http://www.adidasgroup.com/en/group/profile/ to develop a picture of the company and its strategic goals. How does it currently address triple bottom-line issues? What suggestions would you offer for modifying its strategic vision? Why?
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Adidas includes among itsguiding principles We are ...View the full answer
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ISBN: 978-1506302935
1st edition
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
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