The following article discusses how Nestl S.A. (Vevey, Switzerland) coped with the volatility in food and raw
Question:
The following article discusses how Nestlé S.A. (Vevey, Switzerland) coped with the volatility in food and raw material costs. The company crafted a strategy that didn’t depend on commodity prices falling. This strategy relied on the efficiency of the operations function to reduce costs, while producing and launching premium, higher margin products in which raw material costs account for a smaller percentage of the retail price.
Search for the article titled “Nestlé’s Recipe for Juggling Volatile Commodity Costs” on Bloomberg and answer the questions that follow.
1. Why is the information presented in this article important from an operations strategy perspective?
2. Based on this article, what in your opinion are Nestlé’s distinctive competencies?
3. How can a low-cost strategy be good for operations management? Can it be bad? If so, how?
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