Using the customer information in problem 1, recalculate the lifetime values using a discount rate of 10

Question:

Using the customer information in problem 1, recalculate the lifetime values using a discount rate of 10 percent. Answer part b. again. Has anything changed

Data from 1

Expected Lifetime Avg. Profit Margin Avg. Annual Sales $108,000 6 years 18 % Customer A: 22 % Customer B: 15 years $82,0

Discount Rate
Depending upon the context, the discount rate has two different definitions and usages. First, the discount rate refers to the interest rate charged to the commercial banks and other financial institutions for the loans they take from the Federal...