Question: Using the customer information in problem 1, recalculate the lifetime values using a discount rate of 10 percent. Answer part b. again. Has anything changed

Using the customer information in problem 1, recalculate the lifetime values using a discount rate of 10 percent. Answer part b. again. Has anything changed

Data from 1

Expected Lifetime Avg. Profit Margin Avg. Annual Sales $108,000 6 years 18 % Customer A: 22 % Customer B: 15 years $82,0

Expected Lifetime Avg. Profit Margin Avg. Annual Sales $108,000 6 years 18 % Customer A: 22 % Customer B: 15 years $82,000 $29,000 31% 26 years Customer C:

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