A new author sets three criteria for selecting a publisher for an OR textbook: royalty percentage (R), marketing (M), and advance payment (A). Two publishers, H and P, have expressed interest in the book. Using the following comparison matrices, rank the two publishers and assess the consistency of the decision.

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Α = AR = R M A Η P R ΜΑ 1 11 1 1 4 51 Η P 1 2 1 AM = H P Η P 1 2 1 ΑΑ = Η H Η( 1 P P 1 1