In an effort to stay competitive with arch-rival, Airbus, Boeing officials made the decision to revamp its
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In an effort to stay competitive with arch-rival, Airbus, Boeing officials made the decision to revamp its workhorse jet, the 737, with a new engine and a new name—the 737 MAX. Boeing management determined that revising an existing line of jet equipment would cost the company only 10 to 15 percent of what it would typically cost to design a completely new line of planes. After two crashes, the aircraft was grounded for a prolonged period with a cost to the company likely to exceed $18.6 billion.
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What role could a devil’s advocate have played in the Boeing decision-making process to develop the 737 Max?
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Organizational Behavior And Management
ISBN: 9781265280741
12th Edition
Authors: Robert Konopaske , John Ivancevich , Michael Matteson
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