What story does management at Caterpillar recount as a way of communicating the company 's redesigned values, according to the video Why are such stories important What role do leaders play in shaping Caterpillar 's organizational culture Why is it difficult to change a company 's organizational cu...

1 In the video Timothy Elder director of corporate public affairs recounts a story that embodies Caterpillars new values as they relate to Embark an e ...

What story does management at Caterpillar recount as a way of communicating the company's redesigned values, according

Question:

What "story" does management at Caterpillar recount as a way of communicating the company's redesigned values, according to the video? Why are such stories important?
What role do leaders play in shaping Caterpillar's organizational culture? Why is it difficult to change a company's organizational culture, and how can management know when a permanent change has successfully occurred?