Split the class into two teams, one for each business. Tell them that their membership is a

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Split the class into two teams, one for each business. Tell them that their membership is a representative cross-section of all who work at business. Have them select one person in their group to be CEO (Mickey in the J. Crew side and make up a name for the CEO on the competing side.  Also have them select a person to play the only one whom the CEO will allow to communicate with her or him throughout the exercise). Give them 20 minutes to improvise this story.

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