Word of mouth is what grew Starbucks customer base; again, social value worked in their strategic favor.
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Word of mouth is what grew Starbucks’ customer base; again, social value worked in their strategic favor. Now, with so many imitators, what can Starbucks mean to customers that would be so different and better, as to revive and spread the “buzz”?
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Star bucks can revive the buzz by creating an immersive experience for custo...View the full answer
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