This exercise illustrates the people side of big data and how this new emerging technology requires people to make it work. Computer scientists and data analysts require interpersonal skills to succeed in the workplace. Moreover, many of the problems solved or the opportunities realized through big data are related to people and human factors as explored in OB. The exercise should help students realize the importance of human factors and interpersonal skills in the application of technololgy.

What kinds of data might we want in OB applications?