Carry out an environmental scan of an organization you know well. The following steps should help:

(a) Using the PEST framework, the results for one of the organizations chosen for Activity 1.7 and the suggestions in Figure 1.3, list those factors you consider could affect the future performance of the organization and/or the way it operates. Concentrate on those factors external to the organization.

(b) Indicate on your list where there are linkages between the various factors. Using a mind map may help.

Figure 1.3

Activity 1.7

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Government legislation Government ideology International law Universal rights Wars Local regulations Taxation Trade union activities . Competitors Suppliers Currency exchange rates Employment rates . Wage rates . . Government economic policies Other countries' economic policies Lending policies of financial institutions Changes from public to private ownership Political factors factors Socio-cultural ORGANIZATION Economic factors Technological factors Demographic trends (customers and employees) . Lifestyle changes . Skills availability Attitudes to work and employment Attitudes to minority groups Gender issues Willingness and ability to move Concern for the environment Business ethics . Information technology/the Internet New production processes Computerization of processes . . Changes in transport technology New ways to generate energy Waste management and recycling