Actors in the microenvironment take on different roles. Discuss the relationships between each of the categories of
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Actors in the microenvironment take on different roles. Discuss the relationships between each of the categories of actors.
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The microenvironment of a company refers to factors and forces close to the company that affect its ability to serve its customers it includes the com...View the full answer
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Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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