Discuss the extent to which segmentation is valid in the digital age.
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Discuss the extent to which segmentation is valid in the digital age.
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Segmentation as a marketing approach comprises the division of a broad target market into subsets of consumers with common needs and behaviors in the ...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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