Why are marketing research reports more likely to be used if they conform to the prior beliefs

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Why are marketing research reports more likely to be used if they conform to the prior beliefs of the client? Does this raise any ethical questions regarding the interpretation and presentation of findings?

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:00 AM

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Principles And Practice Of Marketing

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