It sounds counterintuitive to gain efficiencies by adding a firm to the distribution channel, but how are

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It sounds counterintuitive to gain efficiencies by adding a firm to the distribution channel, but how are some collaborative consumption marketplaces thriving as channel-extending intermediaries?

Give examples and discuss the value they add to both sides.

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Information Systems A Managers Guide To Harnessing Technology

ISBN: 9781453341681

1st Edition

Authors: John Gallaugher

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Question Posted: Mar 04, 2024 06:00 AM

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It sounds counterintuitive to gain efficiencies by adding a firm to the distribution channel, but how are

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Information Systems A Managers Guide To Harnessing Technology

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