Question: It sounds counterintuitive to gain efficiencies by adding a firm to the distribution channel, but how are some collaborative consumption marketplaces thriving as channel-extending intermediaries?
It sounds counterintuitive to gain efficiencies by adding a firm to the distribution channel, but how are some collaborative consumption marketplaces thriving as channel-extending intermediaries? Give examples and discuss the value they add to both sides.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
