Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited edition flavor. Why would Coca-Cola market this
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Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited edition flavor. Why would Coca-Cola market this product using the Coca-Cola brand name instead of creating a new brand? What are the trade-offs associated with adding the line extension?
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if the product has a competitive advantage and ability to generate hire future cash flows and a sp...View the full answer
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