Companies must consider four special service characteristics when designing service marketing programs. Discuss a recent service experience

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Companies must consider four special service characteristics when designing service marketing programs. Discuss a recent service experience using the four characteristics. Compare your service experience with that of a classmate. How do they differ?

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Related Book For  answer-question

Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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