How has the role of marketing communicators shifted in response to the increasingly fragmented and digital communications

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How has the role of marketing communicators shifted in response to the increasingly fragmented and digital communications environment?

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 27, 2022 05:23 AM

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How has the role of marketing communicators shifted in response to the increasingly fragmented and digital communications

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Marketer communicators now view themselves as content marketing managers instead of as pe...View the full answer

Principles Of Marketing

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