The characteristics of a new product affect its rate of adoption. Identify the five characteristics that influence

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The characteristics of a new product affect its rate of adoption. Identify the five characteristics that influence the rate of adoption and describe how each factor will influence the rate of adoption of a relatively low technology product: the Vinton watch from Shinola.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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