Would you use such a product? Why or why not? Support your answer. The road to autonomous

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Would you use such a product? Why or why not? Support your answer.


The road to autonomous cars could be right around the corner but automakers will likely face twists and turns getting there as these vehicles make their way to the marketplace. Companies like Waymo, General Motors, Tesla, and even Uber and Lyft are piloting various autonomous vehicle technologies that will likely be seen on streets within the next three years. In one futuristic forecast, Goldman Sachs predicts that “robo-taxis will help the ride-hailing and ride-sharing business grow from $5 billion in revenue today to $285 billion by 2030…Without drivers, operating margins could be in the 20 percent range, more than twice what carmakers generate right now. If that kind of growth and profit come to pass—very big ifs—it would be almost three times what GM makes in a year.” As this potentially lucrative technology looms on the horizon, consumers and industry groups, such as the Insurance Institute for Highway Safety, are concerned about safety measures and developing realistic consumer expectations. Test programs of self-driving vehicles on public roads have produced some high-profile accidents, some resulting in fatalities.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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