Principles Of Services Marketing(7th Edition)
Authors:
Adrian Palmer
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$58.06
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0077152344, 9780077152345
Book publisher: Mcgraw Hill Higher Education
Book Price $58.06 : Adrian Palmer's 'Principles of Services Marketing, 7th Edition' stands as a comprehensive guide for understanding the nuanced field of services marketing. This edition delves deep into the strategic methodologies and technical foundations critical for excelling in service industries. The book addresses core concepts such as customer relationship management (CRM), service quality, and service design. By exploring real-world case studies, Palmer expertly illustrates how intangible benefits such as brand reputation and customer loyalty generate competitive advantages. The 'solution manual' accompanying this edition provides practical 'answer key' solutions for students and instructors, bridging theory and real-world application. This manual complements the 'table of content', clearly delineating each focused topic, from consumer behavior in services to strategic service management. Themes such as technological impact on service delivery and the globalization of services are also extensively covered. The text serves as an invaluable resource for both students and professionals aiming to grasp the emerging trends and evolving frameworks within the service marketing domain. Its critical reception has been positive, with acclaim for its clarity and academic rigor, making it a staple in marketing curriculums worldwide. With a well-structured narrative, this book aids in understanding how to creatively leverage services marketing principles to enhance organizational success. Perfect for learners who require affordable options, this cheap guide complements core academic texts.
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