Critically assess the extent to which the marketing of goods is different from the marketing of services.
Question:
Critically assess the extent to which the marketing of goods is different from the marketing of services.
What does service dominant logic contribute to this debate?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 100% (1 review)
Marketing of goods and the marketing of services fundamentally differ in several ways due to their intrinsic characteristics 1 Intangibility Goods are tangible ie they can be reasoned experienced and ...View the full answer
Answered By
Nijo M F
Iam a post graduate in commerce and having 11 years of professional experience.
Self driven and a perfect team player.
0.00
0 Reviews
10+ Question Solved
Related Book For
Question Posted:
Students also viewed these Business questions
-
Disc jockey Lee Jason Kibler uses turntables and other performers' vocals to produce music containing jazz and funk elements. Since 1999, he has performed and released several albums under the name...
-
What is the effect of cultural commoditization and transformation on local traditions and customs? Give an example. Check Chapter 4 in the textbook for information on cultural commoditization and...
-
SouthCoast Institute, a rehabilitation hospital, perceived an opportunity to expand its outpatient capabilities. Among SouthCoasts options was to develop an aqua therapy program that would supplement...
-
In Exercises, find the limit. lim (4x- x 16x - x
-
A circular sea wall is made of concrete. Determine the total weight of the wall if the concrete has a specific weight c. Given: c = 150lb/ft3 a = 60 ft b = 15 ft c = 8 ft d = 30 ft = 50 deg a
-
Express D as a union of regions of type I or type II and evaluate the integral. y dA 3 (1, 1) y= (x+ 1)/ D -1 -1 -1 -1
-
CGI Federal, Inc., is a corporation that provides a number of services to the United States Passport Agency, included the processing of passport application. Passport applicants must submit sensitive...
-
Manning Company entered into these transactions during May 2014, its first month of operations. 1. Stockholders invested $40,000 in the business in exchange for common stock of the company....
-
The downward acceleration of a 50-kg stuntwoman near the end of a fall from a very high building is 5.8 m/s2 . What resistive force does the air exert on her body at that point.
-
Universities have engaged in distance learning for many years, but from around 2010 a potentially game-changing development appeared in universities business environment MOOCs, or Massive Open...
-
Critically assess the concept of the marketing mix. To what extent is an extended marketing mix of seven Ps suitable for services, or is the extended mix itself too general, given the diversity of...
-
Write a program that reads a file, removes any blank lines, and writes the non-blank lines back to the same file.
-
For each of the parts below, you want to withdraw $8,000 from an account at the end of 10 years. a. What single sum of money must you deposit today if the account earns 8 percent compound interest?...
-
Eight equal deposits of $1,000 are made at the end of each year into a fund paying 8 percent per year. a. What is the present worth 1 year before the first deposit? b. What is the future worth...
-
You take out a loan to buy a new audio system. Your equal annual payments are 20 percent of the amount you borrowed. The interest rate on the loan is 7 percent compounded annually. a. Determine the...
-
A small company wishes to setup a fund that can be used for technology purchases over thenext6years. Their forecast is for \($12\),000 to be needed at the end of year 1, decreasing by \($2\),000 each...
-
What uniform series over the interval [1,8] will be equivalent to a uniform series of $10,000 cash flows over the interval [3,10] based on a. a 6 percent annual compound interest rate? b. a 10...
-
Tim Latimer Corporation had the following transactions. 1. Sold land (cost $12,000) for $10,000. 2. Issued common stock for $22,000. 3. Recorded depreciation on buildings for $14,000. 4. Paid...
-
A glass manufacturer produces hand mirrors. Each mirror is supposed to meet company standards for such things as glass thickness, ability to reflect, size of handle, quality of glass, color of...
-
Select a service firm that you believe is successful and has strong brand equity. Conduct a few interviews to find out how consumers experience its service. Use your findings to identify the factors...
-
Why do new services often fail? What are the factors associated with the successful new service development?
-
What is the difference between enhancing and facilitating supplementary services? Give examples of each.
-
The following are the earnings per share of Webtex Electron, a company that designs software for cogeneration and resource recovery plants, from 1987 to 1992: Year EPS 1987 0.67 1988 0.77 1989 0.90...
-
What are the intricacies involved in fostering synergistic collaboration within a multidisciplinary team environment?
-
1. How could a school's comprehensive counseling program be used to provide services to make school more gender inclusive? 2. How does Austism spectrum disorder affect a student in the classroom? How...
Study smarter with the SolutionInn App