Critically evaluate the differences between goods and services in the development of a communication strategy.

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Principles Of Services Marketing

ISBN: 9780077152345

7th Edition

Authors: Adrian Palmer

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Question Posted: Jan 27, 2024 10:07 PM

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Critically evaluate the differences between goods and services in the development of a communication strategy.

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Marketing communication strategy refers to the approach an organization takes to reach its target audience effectively and encourage them to take a certain desired action Depending on whether the comp...View the full answer

Principles Of Services Marketing

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