Since the 1990s direct marketing has enjoyed a period of considerable growth. Some managers believe that its

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Since the 1990s direct marketing has enjoyed a period of considerable growth. Some managers believe that its ability to segment customers is direct marketing’s strongest asset.

Explain the relevance of this benefit, along with other benefits described in the chapter.

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:03 PM

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Since the 1990s direct marketing has enjoyed a period of considerable growth. Some managers believe that its

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Relevance of Customer Segmentation in Direct Marketing Customer segmentation is indeed a crucial benefit of direct marketing particularly in the context of the modern business landscape By dividing th...View the full answer

Principles Of Direct Database And Digital Marketing

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