You are shown a website and asked to identify it as either a brand- building advert, a
Question:
You are shown a website and asked to identify it as either a brand-
building advert, a direct-response ad, or a mixture of the two. What clues would you use from the advert itself to help you identify its objectives?
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Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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