1. Compare licensing and franchising. Find an example of each type. 2. Discuss the various advantages and...
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1. Compare licensing and franchising. Find an example of each type.
2. Discuss the various advantages and disadvantages of full ownership versus joint ventures. Do a quick search on an example of international joint venture and speculate the reasons for the joint venture (instead of one party insisting on full ownership).
3. Firms differ, often substantially, in their organizational structures even within the same industry. Find examples of companies with different organizational structures within the same industry. What do you think accounts for these differences in their approaches?
4. Discuss the benefits gained in adopting a matrix approach in terms of organizational structure.
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