A paragraph for each question service quality model using the service-quality model as a framework, identify "gaps" that you yourself have experienced in encountering service companies, or companies selling physical products but have a service-related component to them (e.g. appliance manufacturer w/ after-market service).

Discuss/explain what you encountered with that organization. What solutions would you propose to the company, had they asked? Post sales the more complicated a product (computers, appliances, automobiles, etc ...) the likelier it is that the marketer will have a comprehensive post-sale (after your purchase) service program. How are marketers using social media to keep you loyal?

Answer rating: 100% (QA)

Service Quality Model Service quality is an analytical method for assessing the distinction between perceptions of quality and customers expectations ... View the full answer