Based on your experiences as a coffee consumer, does Starbucks strategy as described in Concepts & Connections 1.2 seem to set it apart from rivals?
Based on your experiences as a coffee consumer, does Starbucks’ strategy as described in Concepts & Connections 1.2 seem to set it apart from rivals?
Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about Starbucks’ strategy that can lead to sustainable competitive advantage?
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Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
7th edition
978-0077862527, 007786252X, 978-1259196553
