Compare and contrast the advantages and disadvantages of the BCG and McKinsey matrices. Are there industries for which one matrix is a better tool of analysis than the other? Why? Accurate discussion of the BCG vs McKinsey matrices, including the advantages and disadvantages of each 20 Discussion of industries that would benefit from one vs another type of matrix, including support for your choice.

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Introduction The McKinsey matrix also known as the GEMcKinsey matrix is a tool used by organizations to decide the strategy that will be used for product lines depending on their position on the grid ... View the full answer