Describe the main issues related to using psychological appeals in advertising.
Fantastic news! We've Found the answer you've been seeking!
Question:
Describe the main issues related to using psychological appeals in advertising.
Expert Answer:
Answer rating: 100% (QA)
The main problem with psychological appeal is that the consumers may relate t... View the full answer
Related Book For
Essentials of Business Communication
ISBN: 978-1111821227
9th edition
Authors: Mary Ellen Guffey, Dana Loewy
Posted Date:
Students also viewed these marketing questions
-
describe some key issues related to the integration of ethics in the accounting curriculum?
-
Describe the main purposes of using Facebook, business podcasts, blogs, and wikis?
-
To what extent is Mattel responsible for issues related to its production of toys in China? How might Mattel have avoided these issues? Mattel, Inc. is a world leader in the design, manufacture, and...
-
Write structures for the following bicyclic alkanes: (a) Bicyclo [1.1.0] butane (b) Bicyclo [2.1.0] pentane (c) 2-Chlorobicyclo [3.2.0] heptane (d) 7-Methylbicyclo [2.2.1] heptane
-
Wei Corporation expects next year's net income to be $15 million. The firm's debt ratio is currently 40%. Wei has $12 million of profitable investment opportunities, and it wishes to maintain its...
-
A child is on the outside edge of a merry - go - round that has a radius of 2 meters. If the child feels a centripetal acceleration of g , what is : ( a ) the angular speed of the child? ( b ) the...
-
Consider two identical closed rigid vessels \(A\) and \(B\). Vessel A contains \(32 \mathrm{~kg}\) oxygen at \(373 \mathrm{~K}\) while \(\mathrm{B}\) contains \(28 \mathrm{~kg}\) nitrogen at \(373...
-
The defroster of an automobile functions by discharging warm air on the inner surface of the windshield. To prevent condensation of water vapor on the surface, the temperature of the air and the...
-
2-7 Simplify the following switching functions. a) f(A,B,C) m(1,4,5) Result should be in SOP format b) f(A, B, C, D)=IIM(O, 2, 4, 5, 8, 11,15) f(A, B, C, D) =m(0, 2, 5, 8, 9, 10,13) c) Result should...
-
Guitar Universe, Inc., is a popular source of musical instruments for professional and amateur musicians. The companys accountants make necessary adjusting entire monthly, and they make all closing...
-
Academically, we tend to think that the best negotiation strategies aim for a win-win scenario. But practically thinking, that is not always the case. For example, few people buying used cars want to...
-
Find an interesting sales message that you have received recently in the mail or through email. If you cant find one readily, go to the website of a company that sells products or services that...
-
Based on the speech patterns described in Table 4.14, do the following for three of these speech patterns: A. Explain how you use this speech pattern compared to others you know. B. Evaluate the...
-
Bianca Genova is the VP of sales for a social networking platform called LinkedB2B. One of her goals is to increase attendance at in-person networking events for LinkedB2B members. She is currently...
-
Samantha Parkinson works as a marketing intern for a start-up software company. She is working on an account for a new social networking platform for professionals. The platform, called LinkedB2B,...
-
In the Ideas in Action section, Oprah Winfrey is quoted as saying Books allowed me to see a world beyond the front porch of my grandmothers shotgun house and gave me the power to see possibilities....
-
Determine these for the years ending 2 0 2 2 and 2 0 2 3 . Prepare a trend analysis ( comparison of the two years ) for each calculation. Briefly interrupt what this data tells you about the...
-
What exactly is a prima facie duty? How does an ethic of prima facie duties differ from monistic and absolutist ethical theories?
-
When a person gets an increase in current income, what is likely to happen to consumption and saving? A. Consumption increases and saving increases B. Consumption increases and saving constant C....
-
Recline in your first-class seat and sip a freshly stirred drink while listening to 12 channels of superb audio, or snooze is an example of what type of persuasive appeal? How does it compare to the...
-
Your boss at Contact PR, a hip midsized public relations agency, is concerned that the youngest employee generation may be "over sharing" on Facebook. Two supervisors have complained that they...
-
Select a one- or two-page sales letter received by you or a friend. (If you are unable to find a sales letter, your instructor may have a collection.) Study the letter and then answer these...
-
a. Using the DSA in Experiment 4A to generate open-loop Bode plots, what is the phase margin when the sample time is set to its default (0.00025 sec)? b. Repeat with a sample time of 0.0005 sec. c....
-
a. In Experiment 4A, set the sample frequency to 50 msec and measure the phase margin. b. Compare this with the phase margin with a 1-msec sample time (same as Question 1c). (DATA FROM QUETION 1C) c....
-
Assume that you have shorted the put option in Problem 4. a. If the stock is trading at \($8\) in three months, what will you owe? b. If the stock is trading at \($23\) in three months, what will you...
Study smarter with the SolutionInn App