Discuss the concept of image. How does image affect one's interpretation of an organization? How does it
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Discuss the concept of "image." How does image affect one's interpretation of an organization? How does it affect how one approaches organizational issues? How does image affect function and outcomes in an organization?
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Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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