Question: Discuss the security issues that marketers face when engaging in CRM. How can these issues be resolved to the satisfaction of the customers involved? Support

Discuss the security issues that marketers face when engaging in CRM. How can these issues be resolved to the satisfaction of the customers involved? Support your answer.

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In the context of Customer Relationship Management CRM marketers face several security issues due to the sensitive nature of customer data being colle... View full answer

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