“Experts are best when product motivation is high and ability to process information is low; that lay spokespersons are best when product motivation is low but ability to process is high; and that celebrities are best when product motivation and ability to process are low.”

Review ten advertisements that employ celebrities. Do you find the above theory is true?

Answer rating: 100% (QA)

In an ad it is essential for the advertisers to concentrate on the item data stream and items engaging energy to pull in the clients On the off chance that a promotion material would not have engaging ... View the full answer