Explain how you reason around the need for a new pricing strategy for Guinness.

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Posted Date: Aug 06, 2018 12:50 AM

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Explain how you reason around the need for a new pricing strategy for Guinness.

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Expert Answer:

It will appear Guinness operates an advertising orientated valuing policy as a mixture of explicability costs opposition and value to the client price... View the full answer

Global Marketing

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