Find a web site that has an about us section or a press release section. Write a
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Question:
Find a web site that has an “about us” section or a “press release” section. Write a paper addressing the following:
• identify the web site, the sender, and perceived receiver.
• analyze the integrated business communication.
• assess the media richness of the section.
• describe how the message is framed.
• identify opinion leaders.
Related Book For
Business Research Methods
ISBN: 978-1111826925
9th edition
Authors: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin
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