Given that marketers ultimately want to change behaviors or response tendencies understand the components of an attitude

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Given that marketers ultimately want to change behaviors or response tendencies understand the components of an attitude (cognitive, affective, and behavioral) and how marketers change these components to influence consumer behavior.

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Thermodynamics An Engineering Approach

ISBN: 978-0073398174

8th edition

Authors: Yunus A. Cengel, Michael A. Boles

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Posted Date: May 30, 2018 08:41 AM

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Given that marketers ultimately want to change behaviors or response tendencies understand the components of an attitude

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Thermodynamics An Engineering Approach

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