How might the digital self differ from a consumer's self-concept in the real world, and why is
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How might the "digital self" differ from a consumer's self-concept in the real world, and why is this difference potentially important to marketers?
Related Book For
Contemporary Business
ISBN: 9781118161739
1st Canadian Edition
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
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