Identify the retail store used for the final visual merchandising plan. Explain how the visual merchandising plan will benefit the retailer chosen. Use specific terms and discuss why this retailer may need to improve upon its visual merchandising strategies. Include a theme that enhances the store’s target market.

Specifically include the following:

Develop a visual merchandising process for the store chosen. Include a theme that best represents the target customer. Include three to five creative resources to develop the theme. Describe and use pictures to create the theme for the following: Storefront window display, General store décor, Interior store fixtures

When developing the store plan, be sure to create continuity throughout the plan with the use of a theme. Be aware of the brand image and target customer when developing the visual merchandising theme.

Answer rating: 100% (QA)

Everybody is aware of the influence of three and that grouping by style is vital but visual merchandising is more than just the general trick of the t... View the full answer